Collingwood, ON – Peter Dunbar, Chair of the Elvis© Municipal Board, and Director of Leisure Services of the Town of Collingwood, announced today that the title sponsorship for the 2006 Collingwood Elvis© Festival (July 26 to 30), has been awarded to SIRIUS Canada, the country’s leading satellite radio provider.

Praising the new partnership, Peter Dunbar said, “SIRIUS Satellite Radio’s exclusive Elvis© Radio station, broadcasting live from Graceland, makes SIRIUS Canada the perfect fit for the festival’s title sponsor position. With the only all-Elvis station on radio, SIRIUS Canada’s involvement makes it a win/win partnership for the Collingwood Elvis© Festival and for the Town of Collingwood”.

In its 12th year and now the world’s largest Elvis© Festival, the Collingwood Elvis© Festival competition has a roster of top Elvis© Tribute Artists from around the world. The Tribute Artists spend an action packed July weekend on the shores of beautiful Southern Georgian Bay belting out all the beloved Elvis Presley© hits such as "Jailhouse Rock," "Return To Sender," "Suspicious Minds," "Love Me Tender".

SIRIUS Satellite Radio’s channel 13, known as Elvis© Radio, is devoted solely to the music of Elvis Presley©. The channel features commercial-free music from Elvis’ early years, the classic hits, the comeback years, rarities and live tracks not heard anywhere else. Elvis© Radio personality, DJ TY will broadcast live from the Collingwood Elvis© Festival main stage, on Saturday July 29 and co-host the all-important, Sunday night Grand Finals on July 30. International Tribute Artist and past Collingwood Elvis© Festival Grand Champion Roy LeBlanc will co-host with DJ TY.

SIRIUS Canada’s premium, 100 plus full-time channel satellite radio service features the most commercial-free music and the best news, sports and entertainment programming available. SIRIUS Canada offers Canadians the most full-time channels, the broadest Canadian offerings and the highest quality of satellite coverage among all satellite radio providers in Canada.

“This is a great opportunity to get the word out about Elvis Radio exclusively on SIRIUS,” said Chris Brockbank, Vice President of Marketing for SIRIUS Canada. “As the leader in commercial-free music, exclusive entertainment, news, sports and talk programming on satellite radio, we look forward to providing festival-goers an unrivaled all-Elvis experience at the Collingwood Elvis© Festival.”

Festival Manager Rosemarie O’Brien is thrilled to offer the added bonus of North American-wide radio participation for all Elvis© Tribute Artists at the Sirius Satellite Radio Collingwood Elvis© Festival. “We have Tribute Artists in both the professional and amateur categories from all over the world and we also have a lot of excellent local performers. It’s a great opportunity for really talented people to be heard by a large and significant audience.”

The Sirius Satellite Radio Collingwood Elvis© Festival enters its 12th consecutive year with an expanded line up of spectacular musical tributes including: Main Stage shows “Elvis©..The Dream Lives On” CHUM Chart Elvis© on Saturday, July 29, “Elvis©..Just Can’t Get Enough” The Elvis© Trivia Concert on Saturday, July 29, and the 2nd Annual Inspirational Elvis© Gospel Competition, Sunday, July 30. Tickets for Main Stage events including the Grand Finals on Sunday, July 30, range in price from $15 to $75. At the Collingwood Curling Club, general admission tickets are $30 for “Aloha from Hawaii – Revisited” (discounted 15% exclusively through Shoppers Drug Mart) and “Elvis©..Elvis©..Elvis©”. There are a range of inexpensive family events including a new event in 2006, the Starshine Series at the Gayety Theatre, ($5 per set cost) a traditional 50’s dance with Freddy Vette and The Flames in the Pine Street Venue on Saturday, July 29( $5 daily admission or $10 for the weekend), midway rides and games throughout the weekend, the famous vendors block with a range of fun Elvis© merchandise, great food, the return of the Texas Hold’em Poker Challenge and more.

The Sirius Satellite Radio Collingwood Elvis© Festival is one of Ontario’s Top 50 Festivals & Events and provides a variety of entertainment and activities suitable for the whole family. The Sirius Satellite Radio Collingwood Elvis© Festival is approved and fully licensed by Elvis Presley© Enterprises.

About SIRIUS Canada
SIRIUS Canada delivers 110 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial-free music channels in satellite radio, offering 65 music channels available throughout Canada. SIRIUS Canada also features sports, news, talk and entertainment. SIRIUS is the Official Satellite Radio Partner of the CFL, NHL, NFL and NBA and broadcasts live play-by-play games of the CFL, NHL, NBA and NFL.

For more information on Elvis© Radio and SIRIUS Canada, please visit www.siriuscanada.ca.

© 2006 E.P.E. Inc. Elvis, Elvis Presley and King of Rock & Roll are registered trademarks of Elvis Presley Enterprises Inc.

Marion Lewis
(Tel) 705-445-8132
(Email) media@collingwoodelvisfestival.com

For more information on SIRIUS Canada:
Jeff Roman
(Tel) 416-513-7434
(Email) jroman@siriuscanada.ca